Auto Mechanic Daiane | Brand Identity & Brand Guide
Project Overview
Auto Mecânica Daiane is a family-owned auto repair shop founded in 1989, built on decades of experience, trust, and hands-on mechanical work.
The goal of this project was to develop a complete brand identity system that would modernize the company’s visual communication while preserving its history and strong connection with the local community.
The challenge was to translate a traditional mechanical business into a contemporary, organized, and professional visual language without losing its authenticity.
Concept
The visual concept blends tradition and modernity, shaped through handwritten exploration and structured design thinking. Mechanical elements represent precision and reliability, while a custom script logotype highlights the human and family-driven essence of the brand. The identity communicates trust, experience, professionalism, and accessibility.
The result is an identity that communicates:
Trust
Experience
Professionalism
Accessibility
Outcome
The final result is a cohesive and scalable brand identity that strengthens the company’s professional image and prepares the business for future growth.
This project demonstrates how strategic design can add value to small local businesses by organizing communication, reinforcing credibility, and visually expressing their story.
Project Type: Brand Identity Design
Deliverables: Logo, Brand Guide, Visual System, Mockups
Year: 2022
Designer: David Barbosa Silva
Brand Applications
The identity system was applied to real-world materials used in the daily operation of the auto repair shop, reinforcing consistency and brand recognition.
Applications include:
Exterior signage and facade
Staff uniforms and tags
Business cards and stationery
Service tags and estimate pads
Promotional materials and branded items
Environmental graphics and technical posters
Each application was designed to demonstrate how the brand performs in practical, real-life scenarios.
