National Sign Fitters (NSF) is one of Ireland’s leading companies specializing in the installation of visual materials, including window graphics, vinyl applications, wall graphics, building wraps, large format banners, light-box signs, and hoarding panels. With a strong presence in the market and a reputation for high-quality service, NSF recognized the need for a more consistent and impactful visual identity. During a period of significant growth, the company decided to elevate its brand image through a refreshed identity that better reflects its professionalism and expertise. To support this transformation, I developed a comprehensive Brand Guide. As part of the process, I conducted an in-depth analysis of the market and competitors to identify key visual elements that could strengthen the brand’s appeal. The result is a modern, cohesive visual identity that not only meets the client's expectations but also sets a new standard for design within the industry.

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